The Aesthetic Business Masters Awards are judged by people who know this industry from the inside. Not observers, but practitioners, founders, strategists, and educators who have built businesses, led teams, navigated regulation, and sat across the table from clinic owners working through the same challenges you are. This series introduces you to the people behind the scorecard, so you know exactly who’s reading your submission and what they’ll be looking for.
Meet: Simone Wyndham
Simone Wyndham’s network of over 500 Australian beauty influencers didn’t build itself overnight. It’s the result of two decades of relationship-building, strategic media placement, and a deep understanding of how brand stories travel.
Simone is a public relations (PR) specialist, brand strategist, and influencer-network leader working across the aesthetic and beauty industries. Her client portfolio spans high-end beauty brands including Natural Alternative, Talika, Bod, Aromatherapy Associates, Pure Fiji, Thann & Harnn, Shizen, and Camile Beckman. She has worked across product development, public relations, and brand strategy, giving her a holistic understanding of the beauty brand lifecycle.
Her approach to PR focuses on tailored social media coverage and editorial placements in both industry and consumer publications. She is known for achieving exceptional visibility for her clients by cultivating authentic relationships with influencers, media professionals, and social networks, rather than relying solely on paid reach. Her aromatherapy diploma adds a wellness dimension to her brand knowledge, and she brings that holistic perspective to every campaign she designs.
Simone is well-versed in targeting niche markets and adapting campaigns to meet each client’s specific needs, whether that’s a skincare launch, a wellness brand repositioning, or a luxury salon looking to strengthen its public profile. Her track record speaks to her ability to boost brand recognition, drive consumer engagement, and foster long-term growth through relationships built on trust.
She wants beauty and aesthetic brands to stop measuring PR success by impressions and start measuring it by relationships. Her network wasn’t built through paid partnerships or mass outreach. It was built through two decades of genuine connection, consistent communication, and campaigns designed around trust rather than transactions. Her message is that the brands that win long-term visibility are those that treat their media and influencer relationships as ongoing partnerships, not as one-off placements.
As a judge for the Aesthetic Business Masters Awards, Simone Wyndham brings the eye of someone who has spent two decades evaluating how brands present themselves to the world. She understands the difference between visibility and credibility, and she’ll look for businesses that tell their stories with authenticity, clarity, and a genuine connection to their audience.
