The Creators
The people behind the movement.
Nicole Montgomery and Alfie built Aesthetic Business Masters from a shared belief that the aesthetic industry deserved better — better education, better events, better recognition and a stronger sense of community.
Meet the founders
Nicole Montgomery
Co-Founder, Strategist, Speaker
Alfie Lombardi
Director
Grazina (Griz) Fechner
Master of Ceremonies
Jenna Lombardi
Content Creator | Aesthetic Business Media
Keira Maloney
Official Event Photographer | The Salon Photographer
Gay Wardle
Front Desk Coordinator
Tamasen Knight
Operations Executive Assistant
Ella Grace Montgomery-Wynn
Content Creator | Aesthetic Business Media
Eva
VIP Concierge
Carlos Martinez
Official videographer NSW & VIC
Nicole Kratzmann
Event Pit Crew
Jake Moser
Official Videographer QLD & WA
Nicole Richardson-Goldsmith and Kate McNeary
Administration
100+
Events delivered
6
Cities — ABM Events
103
2026 Award finalists
50+
Combined years in aesthetics
What drives us
“We believe the future of aesthetics will not be defined solely by clinical excellence, but by exceptional business leadership. The clinics that will shape the next decade are those that embrace innovation, build trusted brands, invest in their people, leverage technology and create remarkable patient experiences. Our role is to challenge conventional thinking, elevate industry standards and equip business owners with the strategies, knowledge and community they need to lead with confidence. Because when stronger businesses thrive, our entire industry moves forward.”
Nicole Montgomery — Co-Founder, ABM
Why we built ABM
Aesthetic Business Masters was founded on a simple observation, the people working hardest behind the scenes of Australia’s aesthetic industry were rarely the ones being celebrated for it. Nicole and Alfie set out to change that.
Elevate the industry
Every ABM platform — Events, Awards, Media — exists to raise the standard of business practice across Australian aesthetics.
Celebrate the people
Behind every great clinic is a person making thousands of difficult decisions. ABM exists to recognise that work publicly and genuinely.
Build real community
The aesthetic industry grows stronger when its practitioners connect, share and support each other. ABM creates the spaces where that happens.
Where we’re headed
Building the infrastructure the industry always needed.
ABM started as national events. It became an Awards program. Then a media platform. Each evolution came from listening to the industry and asking the same question — what does this community actually need that doesn’t exist yet?
The answer is still the same as it was at the start. Genuine recognition. Practical education. Real connection. Everything ABM builds is in service of those three things.
Expand the Events
01Growing ABM Events into the region’s most significant gathering for aesthetic business covering more cities, more voices, more impact.
Scale the Awards
02Deepening the recognition program with more categories, more rigour, more meaningful outcomes for the businesses and individuals who enter.
Build ABM Media
03Creating the go-to editorial platform for the Australian aesthetic industry with news, education and stories that matter to practitioners and business owners.
Work with us
Ready to work with Nicole and Alfie?
Whether you’re looking for a keynote speaker, a strategic partner or an event curator, get in touch and let’s start a conversation.