The Aesthetic Business Masters Awards are judged by people who know this industry from the inside. Not observers, but practitioners, founders, strategists, and educators who have built businesses, led teams, navigated regulation, and sat across the table from clinic owners working through the same challenges you are. This series introduces you to the people behind the scorecard, so you know exactly who’s reading your submission and what they’ll be looking for.
Meet: Lizzy Boots
Every clinic owner has a hiring horror story.
The nurse who looked great on paper but couldn’t hold a conversation with a client.
The therapist who clashed with the team culture from day one.
The manager who left after three months, taking half the client book’s trust with them.
Lizzy Boots has heard them all, and she built her business, Boots and All Recruitment, to prevent them.
Lizzy wants every clinic owner to calculate the true cost of their last bad hire. Not just the salary paid during the notice period, but the lost client trust, the team morale impact, the training investment that walked out the door, and the months it took to recover the momentum. She believes most clinics hire reactively, filling a gap rather than designing a role, and that shift in approach is the difference between building a team that performs and cycling through staff every 12 months.
Boots and All Recruitment is a specialist recruitment agency dedicated to the aesthetic, cosmetic, and medical industries. Her career began inside the service and aesthetic space, where she saw firsthand the damage a misaligned hire could do to morale, compliance, revenue, and patient experience. She also saw how the right hire could transform an entire business. That gap in industry-specific recruitment expertise became the foundation for Boots and All.
Lizzy works closely with clinic owners, founders, and corporate groups to recruit practitioners, dermal therapists, nurses, clinic managers, and support staff who align not just with skill requirements, but with brand values and growth vision. Her approach is highly consultative and relationship-led. She takes time to understand each clinic’s structure, leadership style, patient demographic, and commercial goals before presenting candidates.
Her vetting process goes well beyond resumes. Lizzy assesses regulatory considerations, treatment competency, sales confidence, and team fit because she understands that recruitment in this industry requires a different kind of fluency. She is also a vocal advocate for proactive workforce planning, frequently speaking about the cost of reactive hiring, the importance of clear role design, remuneration structuring, onboarding frameworks, and retention planning.
Lizzy Boots’ commitment extends to candidates as well. She provides guidance on career positioning, interview readiness, and aligning with clinics that match their professional goals. That dual focus on both sides of the hiring equation has earned her strong credibility and long-standing industry relationships.
As a judge for the Aesthetic Business Masters Awards, Lizzy Boots brings the perspective of someone who sees the people side of every business. She understands that great clinics are built by great teams, and she’ll look for entries that demonstrate strong hiring practices, a strong team culture, and a genuine investment in the people behind the results.
