Known for founding the highly successful franchise, Australian Skin Clinics, Australian entrepreneur Deb Farnworth-Wood has added another beauty business to her portfolio, the Brisbane-based cosmetics brand, Issada.

Plans to Expand

Deb Farnworth-Wood plans to expand the boutique Issada brand by increasing its footprint and by introducing exciting new sustainable products into the range. Deb is not known for not doing things by halves. She has already established plans to expand the network of Issada stockists, both here in Australia, the United Kingdom and the United States.

Besties in Business

Farnworth-Wood bought Issada from her friend Fiona Neale who founded the company in 2006. According to Deb, the decision was taken with great care and consideration. The decision was only made when she knew that the business plans and the quality of the Issada range stacked up.

Fiona Neale developed Issada from a line of makeup brushes to what it is now today – a comprehensive range of skin-loving cosmetics. Due to her unique experience and success in growing the brand, Fiona will stay on at Issada as General Manager.

Issada’s Winning Strategy

In Australia’s highly competitive beauty market, Issada is enviably positioned as it is currently stocked in more than 200 leading clinics and spas across the country. Deb believes the high bar set for the credentials of Issada stockists should remain unchanged as she prefers the strategy of quality over quantity.

Issada products are well known for being ethical and natural. Based on high grade minerals, botanicals and natural ingredients they contain no talc and don’t clog the pores. These unique formulas deliver vibrant colour palettes as well as the benefit of ingredients that can counter the effects of acne and redness, while also calming, soothing and healing the skin.

New Products for Issada

Deb Farnworth-Wood is keen to see this successful range reach new heights and has announced that further information about exciting new products to the Issada range will be announced later in October.

The team at Issada have already indicated that they plan to employ staff locally and plan to mentor a new generation to understand that beauty products need to be effective, ethical, sustainable and fun.

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