Aesthetic Industry Expert | PR Specialist | Brand Strategist | Influencer Network Leader

Simone Wyndham is a dynamic and highly respected figure in the beauty and PR industry, with over 20 years of expertise in elevating beauty brands and driving exposure through strategic media placements and influencer marketing. Simone has built an influential network of over 500 Australian beauty influencers, creating significant opportunities for her clients to thrive in an ever-evolving industry. Her extensive experience spans a diverse portfolio of high-end beauty brands, including Natural Alternative, Talika, Bod, Aromatherapy Associates, Pure Fiji, Thann & Harnn, Shizen, Camile Beckman, and many others.

With a deep understanding of the beauty market, Simone possesses an unparalleled ability to shape and grow brands. She has worked across multiple facets of the industry—from product development to public relations and brand strategy. Her aromatherapy diploma complements her vast knowledge of wellness and beauty, and her holistic approach to brand management means she comprehensively understands the entire life cycle of a beauty brand. This expertise allows Simone to effectively target media outlets and social platforms, ensuring her clients’ objectives are met and their stories resonate with the right audience.

Simone’s PR approach focuses on delivering tailored social media coverage and editorial placements in both industry and consumer publications, achieving exceptional visibility for her clients. Her success in cultivating relationships with influencers, media professionals, and social networks has made her a sought-after consultant for brands looking to make a lasting impact in the competitive beauty landscape.

Having worked with a diverse range of clients, from skincare and wellness brands to hair care products and luxury salons, Simone is well-versed in targeting niche markets and adapting campaigns to meet the specific needs of each client. She has a proven track record of boosting brand recognition, driving consumer engagement, and fostering long-term growth through authentic media relationships and influencer partnerships.

A true industry leader, Simone Wyndham continues to innovate in the beauty PR space, offering forward-thinking strategies that elevate brands, engage audiences, and achieve measurable success (without breeching any government guidelines).

Simone will be speaking on the PR Panel in Sydney at the Aesthetic Business Masters